Our Story
Where It All Began
Luxury piercings and fine jewellery that embraces both the complementary and opposing sides of a woman’s personality.
Established in 2019, the collection is sophisticated and investment-worthy without sacrificing any glamour.
Our designs are made between Dubai and Italy using exceptional diamonds and precious gemstones. Pieces are intended to be stacked, layered, mixed and matched.
We Know Jewellery –
& We Know Our Customers
IGI certified diamonds
All our diamonds have been tested and certified by the International Gemological Institute.
1 YEAR WARRANTY
We offer 1 year warranty on all the diamonds and 18K gold jewellery covers all manufacturing defects.
Rose Gold Perfection
We developed our own signature rose gold color and we named it PEACHY GOLD. PEACHY GOLD is an exclusive custom blend made by N.SEFI.
Top Jewellers at Ice Online
Hanin El khatib gwen 5 ⭐️ It was confusing to get to but it's my fault I didn't check their address 😭 it's on the second floor of building 4, but do ask the security if you're unsure. The studio was really clean and pristine so I trust the hygiene would be impeccable. I was greeted warmly by 3 ladies and told them my booking time. I was told to sit on one of the stools to fill out the medical and consent forms. They confirmed my piercing with me (I had my nipple pierced) and they recommended a gold bar but I opted for a titanium one. I was then told to wait for a bit so they could prepare the piercing room. Once everything was paid for, I was told to go to the room with the piercer. She talked through the steps before doing them, so; 1. she put antiseptic 2. numbing cream 3. marked the spots 4. asked me if I needed a stress ball before she starts 🥹 5. when the piercing started she would tell me if she's still piercing and when it was done. The piercer was so comforting and kept telling me to breathe and was overall pleasant. She then told me about the care instructions and if I wanted saline solution to prevent infections. That was it. It was a good experience and I would definitely come back if I need any more piercings. 🥰✨ Lifestyle in Dubai (Be Creative) Good service. Kamy K Loved the place! Great staff and they follow up on the healing progress 🙏🏻 Definitely going back Hani Haneefa Good service nawal hassan truly an amazing place i got 5 different piercings here and their earrings and service are all amazing quality. i also recently went to a different place where they pierced my ears incorrectly and i came back here to fix it as my ears were in so much pain and they were able to make my ears feel sooo much better. i highly highly recommend them. they have such a great range of jewelry too and all of their staff have a great knowledge of earrings and how to pierce etc. all equipment is sanitized and clean and brand new. i’ll always come back ! A Mohammed Arshaq Took my mom to get a nose piercing, the staff are extremely thoughtful and kind and the selection of pieces they have are great. Pretty looking place too.
“Amazing piece of history”
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Ann Smith
“Fabulous Grounds”
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Saitama One
“Great vineyard tour and tasting!”
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Sara Colinton
Stunning Design
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